6 S of Japan
TOP of JAPAN also presents the 6 S, famous names that are recognized “brands” all over the world. International research shows that four of these 6 S, Sake, Samurais, Sumo and Sushi are globally very well-known. Sakura and Shinkansen are familiar to everyone that has had any contact with Japan.
Sake stands for good drinking and celebrations
Positive "soft factor"
The “S brands” are positive “soft factors”, more valuable than ever. Today countries around the world compete with each other’s in a way that not existed just a few years back. There are some striking changes. More or less all countries want attention with strong “brands” as it is important to get maximum awareness to attract tourists as well as business.
Other “S brands”
There are many other brands with the letter S which are strong marketers of Japan. Shinto, Sukiyaki, Shotokan and Sky Tree are just a, some of them will be presented later on TOP of JAPAN. And of course Sankyo, SONY and Suzuki and others,but right now TOP of JAPAN not present any product brands.